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A Tale of Two Values: Direct Response Insurance
A Tale of Two Values: Direct Response Insurance From a panel discussion session at the Spring regional ... the measurements actuaries are using to evaluate direct response products: customer lifetime value and ...- Authors: Jay Jaffe, Ben Lutek, Robert Moser, Robert E Winawer
- Date: May 1999
- Competency: External Forces & Industry Knowledge>External forces and business performance; Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Annuities>Pricing - Annuities; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes some ... the traditional profit measurement standards for direct marketing and then presents a more comprehensive ...- Authors: Jay Jaffe, David S Lee
- Date: Apr 1998
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance
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A New Senior Benefit
A New Senior Benefit Updating relevancy of accidental death insurance for seniors accident insurance;Direct ... death insurance for seniors accident insurance;Direct marketing;Product develoipment 6442476197 5/1/2017 ...- Authors: Jay Jaffe
- Date: May 2017
- Competency: Strategic Insight and Integration>Strategy development
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Quantitative Marketing for Actuaries
Quantitative Marketing for Actuaries This article is an overview of an SOA seminar on ... and other quatitative approaches for evaluating direct marketing programs. Marketing and distribution;Predictive ...- Authors: Jay Jaffe
- Date: Jan 2001
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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A Database Marketer’s Dilemma: When To Stop Marketing?
A Database Marketer’s Dilemma: When To Stop Marketing? ... This article looks at the question, Should the direct mail marketer sell products until the point at ...- Authors: Jay Jaffe
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Marketing Arrangements With Financial Institutions
the shelf. And Toni was a big player in the health care market. Toni took the product off the shelf, repackaged ... while we had done a little bit of dabbling in direct response insurance products, we realized that ...- Authors: Jay Jaffe, H Lund, Linda D Reed, Lawrence A Seller, Christopher Tomecek
- Date: May 1986
- Competency: External Forces & Industry Knowledge>External forces and business performance; External Forces & Industry Knowledge>Internal forces and business performance; Strategic Insight and Integration>Strategy development
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Marketing and Product Development for the Senior Market
Marketing and Product Development for the Senior Market Panelists discuss how product design, ... about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance ...- Authors: Jay Jaffe, H Lund, James O'Connor, Christopher J Rogers
- Date: Oct 2002
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance; Long-term Care>Long-term care insurance
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Evaluating Financial Aspects Of Different Distribution Systems
first year lapse rate was quite good relative to direct general agency business. By the way, our agency ... generates an extra company allowance relative to direct GA business. Since we are not about to differentiate ...- Authors: Jay Jaffe, William C Koenig, James Merwald, John David Moorhouse, James Van Elsen
- Date: May 1986
- Competency: Technical Skills & Analytical Problem Solving>Process and technique refinement
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Academics Confirm Wisdom of Customer Lifetime Value
News Direct Newsletter May 2004 – Issue No. 47 A few years ago insurance direct marketers ... to run the marketing programs (whether they are direct mail, telemarketing, or use any other media.) Fortunately ...- Authors: Jay Jaffe
- Date: May 2004
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Nontraditional Marketing: The Next Fifty Years
sponsoring organizations, is President of Abacus Direct Corporation in Westminster, CO. RECORD, Volume ... Today, bancassurance would be classified that way. Direct marketing probably still qualifies as nontraditional ...- Authors: Jay Jaffe, Dan Snyder, II Walter H. Roder, John C Adiletti
- Date: Oct 1999
- Competency: Strategic Insight and Integration
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities; Health & Disability; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications